April 21, 2009 - New Partnership between Lord’s International and Energizer Battery, Inc. Helps Power Visits to Parks and Museums across the Country
Pittsburgh, PA –For over 100 years, the Energizer Battery, Inc. has been a leader in developing innovative portable power solutions. From flashlights and toys to portable smart phone chargers and digital cameras, Energizer® batteries help people unplug and experience the world around them.
Through a new partnership with Lord’s International, Energizer® MAX® and Energizer® Ultimate Lithium batteries will soon be available in gift shops of parks and museums across the country, helping families take more pictures, shoot more vacation videos and capture memories that will last a lifetime.
“We are pleased to announce that Lord’s International has chosen Energizer as a partner whose products will be distributed to the many tourists Lord’s serves," says Betsy Laakko, Director of Marketing for Energizer. “It is an exciting opportunity to provide their guests with products that will power their visits and help capture memories to last a lifetime.”
Energizer® Ultimate Lithium batteries are the world's longest-lasting AA and AAA batteries in high-tech devices, lasting up to 8X longer* in digital cameras, up to 2X longer** in photo flashes handheld GPS devices and LED flashlights. Energizer® Advanced Lithium batteries last up to 20 hours longer+ in wireless gaming accessories and 30 percent longer++ in personal audio players.
For everyday household devices, Energizer® MAX® batteries deliver reliable performance and provide long-lasting power for everything from smoke alarms to basic remote controls.
About Energizer: Energizer Holdings, Inc. [NYSE: ENR], www.energizer.com, headquartered in St. Louis, Missouri, is one of the world’s largest manufacturers of primary batteries, battery-powered devices and flashlights. Energizer, a global leader in the dynamic business of providing portable power geared toward the new digital age, offers a full portfolio of products including the Energizer® MAX® premium alkaline brand; Energizer® Ultimate Lithium; Energizer® Advanced Lithium and Nickel Metal Hydride (NiMH) Rechargeable batteries and chargers. Energizer continues its role as a technology leader with Energizer® Energi To Go®, portable battery powered chargers for cell phones.
* vs. Energizer® MAX®. Results vary by device.
** vs. leading ordinary alkaline. AA only. Results vary by device.
+ vs. Energizer® MAX®. Results vary by play and/or usage patterns.
++ vs. Energizer® MAX®. Results vary by device.
